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Where does your
AI traffic come from?

See which AI platforms send visitors to your website, how they engage, and what’s growing.

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AI Referral Dashboard

example.com Example data

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23 Aug – 21 Sep 2026

AI referral sessions

4,860↑ 20.0%

Share of website traffic

3.2%↑ 0.5 pp

Engaged AI sessions

3,645↑ 23.3%

AI engagement rate

75.0%↑ 2.0 pp

AI traffic over time

Sessions per day
Example daily AI referrals: ChatGPT leads, followed by Claude, with other platforms contributing smaller amounts.

Solid: selected period · Dashed: previous period

Traffic by platform

AI share
  1. ChatGPT2,819 sessions58%
  2. Claude1,506 sessions31%
  3. Perplexity292 sessions6%
  4. Gemini146 sessions3%
  5. Copilot97 sessions2%

Explore the dates and platforms. These numbers are illustrative, not customer results.

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Measures GA4-attributed visits, not every AI-influenced visit. Privacy and optional benchmarks