Start with the decision you need to make.

Focused ChatGPT monitoring for services and SaaS. Choose the evidence you need to decide where your time and budget should go.

Ad Monitoring

Do you need to be on ChatGPT Ads?

Shaped by conversations with paid media specialists. Review the advertisers and creative we find around your tracked questions to help decide whether the channel deserves a test.

  • Advertisers found for your tracked questions
  • Ad copy, creative images and links, where available
  • Daily results and advertising history

Up to 10 prompts per website, checked daily.

Talk to Sam

Full Visibility Monitoring

Where should you focus your AI search work?

Understand how ChatGPT recommends and describes your business. Use competitor gaps and cited sources to prioritise your SEO and digital PR, then follow how answers change.

Includes Ad Monitoring, plus:

  • Brand mentions and rankings
  • Competitor visibility
  • How ChatGPT describes your business
  • Sites and pages cited in answers

Up to 20 prompts per website, checked daily.

Talk to Sam

Let’s work out whether we’re a good fit.

Sam Penny

Sam PennySEO & Growth Specialist

LinkedIn

I’m building ChatTrack alongside my work as an SEO, working closely with a small number of businesses. It’s designed for small and medium-sized teams, especially services and SaaS, with clear acquisition and retention priorities.

You don’t need to track hundreds of prompts just because you can. Start with the customer questions your business wants to win, use the evidence to choose meaningful actions, and measure progress against a business goal.

Some brands won’t be a good fit, and that’s okay. Tell me what you’re trying to achieve and we’ll discuss whether ChatTrack can help.

Questions about the pilot

Why focus on ChatGPT?

In Sam’s client work, ChatGPT delivers the most value from LLMs, followed by Claude. That experience shapes our focus. ChatTrack currently tracks ChatGPT.

ChatGPT also led AI referrals in Ahrefs’ March 2026 dataset. Your own referral and conversion data should guide where you invest; the right priorities can vary by business.

What can I use the results for?

Ad Monitoring

Keep a handle on the advertisers and messaging appearing around questions relevant to your market. That gives paid specialists evidence to help decide whether to consider ChatGPT Ads for their own brand or their clients, and what a test might focus on.

Full Visibility Monitoring

Competitor visibility

See where your brand stands relative to competitors and which brands are being recommended for the questions you track. Use those gaps to focus your visibility work.

Brand and product sentiment

Understand how ChatGPT describes your expertise, value, service and product features. Identify strengths to build on and concerns your content or messaging needs to address.

Digital PR targets

Find the sites and pages cited around your brand, competitors and category. Use their relevance and how often they appear to prioritise valuable outreach targets and build a focused, manageable digital PR strategy.

Why track a focused set of prompts?

ChatTrack is currently in pilot, working closely with a small number of businesses. Many teams only need a handful of questions: the ones that influence whether customers choose you, compare alternatives, or stay.

You choose what to track, using your search data, customer conversations and business priorities. A focused set makes it easier to decide what to act on and measure what changes.

How should I interpret the data?

The reports are samples of ChatGPT responses to your tracked prompts. They don’t measure campaign spend, conversions, customer retention or ROI. Assess the findings alongside your own business results. Returned ad data does not confirm a screen impression, and missing ad data is shown as unknown. Sentiment describes ChatGPT’s wording; cited sources help you prioritise outreach but don’t guarantee results.

Talk to Sam

What are you trying to achieve with AI search? Tell me about your business and we’ll discuss fit, priorities and a demo.

Prefer email? sam@chattrack.app